OUR TEAM

Rod Sherman
President/CEO

Rod received a degree in Finance & Real Estate from USC's School of Business while leading the Trojan Football Team as co-captain of its Rose Bowl Team. The next year he was a member of the Oakland Raiders' first Super Bowl team and continued to play in the NFL for a total of 7 years. Concurrently, he completed a Master's Degree in Education.

His involvement with sports camps dates back to his playing days in the NFL and has grown since then to encompass both regional and statewide youth sports programming. Following his retirement from the NFL, as an Asst. AD at the University of California, Irvine, Rod launched the university's first comprehensive summer sports camp program. They quickly became as popular as they were financially successful in raising scholarship dollars for men's and women's sports.

As an entrepreneur, he uniquely created equity and/or sponsorship positions for Reebok, Pacific Bell, Gatorade, Nike, and Knudsen Dairy in over 100 summer camps that tied-in retail promotions throughout the target markets.

His business career has centered around sponsorship sales and program management within the growing industry of entertainment and sports marketing.

Bill Cunerty
Program Director

Bill Cunerty has been coaching football and golf at Saddleback College in Mission Viejo, California, since 1980. The former USC football and baseball player has coached three National Championship teams in football (1985, 1992, 1996), the first two as Offensive Coordinator and the latter as Head Coach. His Men's Golf teams have won five California State Championships (1983, '85, '89, '94, '96), and his Women's Golf team won the California State Championship in 2003.

In October of 2004, Bill was elected President of the Southern California Golf Association. He founded the West Coast Passing School in 1983 with Jim Fassel and Mike Holmgren. He also works for Athletes Performance, Inc., helping to prepare college football players for the NFL draft.

A gifted speaker and clinician, Bill has expanded his regional presence in sports through his position as a game analyst for Cox Sports in Orange County , CA.